Welcome to the 12 Benefits family!  Our goal at 12 Benefits™ is to help hairstylists improve their craft.  We do this by developing each 12 Benefits product with the fewest number of impactful and safe ingredients. This philosophy helps us deliver multiple hair benefits for professionals to achieve extraordinary results for their guests.

We became a company in 2009 and launched our first hair treatment in 2010. Still an independent, family-owned brand today; the 12 Benefits team has decades of beauty experience and a strong desire to delight our customers. 12 Benefits products are for discerning hairstylists and consumers, all transformative and delicately scented to please.

12 Benefits works well with every hair texture and condition and best suits individuals with extreme quality standards.

And, we love what we do!

12 Benefits™, stand + deliver™ and MAD ABOUT COLOR™ brands are distributed by 12 Benefits Group, Tampa, FL

12 Benefits Photoshoot – Behind the Scenes

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