“Distinctive, Uncomplicated Perfection” is the vision we have for our prestige multi-benefit professional haircare.
Behind the vision are 12 Benefits™ products, the very latest hair treatments that are quite simply: Extraordinary!
Our all-in-one formulations appeal to discerning stylists and consumers who demand the very best in salon and at home. 12 Benefits immediately transforms hair and provides instant, visible results. Supple, silky-smooth, youthful hair is achieved. Hair concerns are overcome.
Only the most superior quality, anti-age ingredients such as silk protein, keratin amino acids, luxurious avocado oil, noni-berry fruit, and steam-distilled water are incorporated into 12 Benefits. Our specially selected ingredients yield the most interesting formulations—a treatment that blocks exposure from daily aggressors and much more, spray oil that disperses moisture to accelerate blowouts and provides thermal protection on dry hair, a velvety-soft smoothing cream to polish straightened hair, a foaming mousse shampoo that sets a new standard for hair cleansing—all delicately scented to please.
12 Benefits is free of sulfates, glutens, salt, formaldehyde based preservatives, animal ingredients, and petrochemicals. 12 Benefits is not tested on animals.
Perfect for all hair textures and conditions, 12 Benefits is best suited for women with extreme quality standards—making 12 Benefits the ultimate personal luxury.
1 unique brand + 5 extraordinary products + 12 Benefits™ for every user…
12 Benefits™ Products
Instant Healthy Hair Treatment
Rapid Blowout Argan Oil Blow Dry Spray
Love At First Lather Moisture Balancing Mousse Shampoo
Conditional Love 30 Second Hair Moisturizer