“Distinctive, Uncomplicated Perfection” is the vision we have for our professional haircare formulations.
Behind the vision are 12 Benefits™ products, the very latest multi-functional treatments for hair that are quite simply: Extraordinary!
Our haircare appeals to discerning stylists and consumers who demand the very best in salon and at home.
12 Benefits immediately transforms hair and provides instant, visible results. Supple, silky-smooth, youthful hair is achieved. Hair concerns are overcome.
Only the most superior quality, anti-aging ingredients such as natural silk protein, keratin amino acids, luxurious argan oil, and steam-distilled water are incorporated into 12 Benefits yielding the most interesting formulations — a treatment that blocks exposure from daily aggressors, spray oil that disperses moisture to accelerate blowouts, and a velvety-soft smoothing cream of pharmaceutical quality — all delicately scented to please.
12 Benefits is free of sulfates, glutens, salt, formaldehyde based preservatives, animal ingredients, and petrochemicals. 12 Benefits is not tested on animals.
Perfect for all hair textures and conditions, 12 Benefits is best suited for women with extreme quality standards – making 12 Benefits the ultimate personal luxury.
1 unique brand + 3 extraordinary products (for now) = 12 Benefits™ for every user…