“I’m so happy with my hair” is the vision we have for users of our prestige multi-function hair products.

12 Benefits™ brand products are environmentally safe, hand-mixed hair treatments that contain the fewest possible ingredients to rejuvenate hair. All your everyday hair imperfections are overcome.

Our special formulas appeal to discerning hairstylists and consumers who demand the very best. Supple, lightweight, silky-smooth, youthful hair is achieved. 12 Benefits products immediately transform hair and provide instant, visible results.

12 Benefits is not tested on animals and is free of sulfates, gluten, salt, formaldehyde based preservatives, animal ingredients, and petrochemicals.

We use globally sourced ingredients including silk protein, keratin amino acids, nourishing avocado oil, noni-berry fruit, and steam-distilled water.  These specially selected ingredients yield hair products —a treatment that blocks exposure from daily aggressors, oil spray to provide thermal protection, a velvety de-frizzing polish, a foaming hair wash that sets a new standard for hair cleansing —that provide maximum results.

Invite us to your next blowout. Invite us to perfect your haircolor. Invite us to perfect your individual style.

1 unique brand + 5 extraordinary products + 12 Benefits™ for every user…

12 Benefits™ Products
Instant Healthy Hair Treatment, -6 Ingredients
Rapid Blowout Argan Oil Blow Dry Spray, -3 Ingredients
Pink Addiction, -7 Ingredients
Love At First Lather Moisture Balancing Mousse Shampoo, -9 Ingredients
Conditional Love 30 Second Hair Moisturizer, -9 Ingredients

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