“Distinctive, Uncluttered Perfection” is the vision we have for our professional haircare formulations.
Behind the vision are 12 Benefits™ products, the very latest anti-aging treatments for hair that are quite simply: Extraordinary!
12 Benefits “all-in-one” trio of products define perfection. Our haircare appeals to discerning stylists and consumers who demand the very best. 12 Benefits immediately transforms hair and provides instant, visible results. Supple, silky smooth, youthful hair is achieved. Hair concerns are overcome.
Only the most superior quality ingredients such as natural silk protein, keratin amino acids, luxurious argan oil, and steam-distilled water are incorporated into 12 Benefits, yielding the most interesting formulations: a treatment that blocks exposure from the elements, oil that disperses moisture to accelerate blowouts, and a velvety-soft cream of pharmaceutical quality — all delicately scented to please. 12 Benefits is also free of sulfates, glutens, salt, formaldehyde based preservatives, animal ingredients, and petrochemicals. 12 Benefits is not tested on animals.
Perfect for all hair textures and conditions, 12 Benefits is best suited for individuals with extreme quality standards whose personal style is measured with excellence – 12 Benefits is the ultimate personal luxury.
1 unique brand + 3 extraordinary products = 12 Benefits™ for every user…