“I love your hair”, says everyone is the vision we have for users of our prestige multi-benefit hair products.

12 Benefits™ brand products are good-for-you, hand-mixed hair treatments that contain the fewest possible ingredients to rejuvenate hair. All your everyday hair imperfections are overcome.

Our special formulas appeal to discerning hairstylists and consumers who demand the very best. Supple, lightweight, silky-smooth, youthful hair is achieved. 12 Benefits all-in-one products immediately transform hair and provide instant, visible results.

12 Benefits has no sulfates, gluten, salt, formaldehyde based preservatives, or petrochemicals. 12 Benefits is never tested on animals –ever!

We use globally sourced ingredients including silk protein, keratin amino acids, avocado oil, plant sugar and noni-berry fruit; all are blended with pure, steam-distilled water. Our specially selected ingredients provide maximum results.

Invite us to your next blowout. Invite us to illuminate your haircolor. Invite us to perfect your individual style.

1 unique brand + 9 extraordinary products + 12 Benefits™ for every user…

12 Benefits™ Products
Instant Healthy Hair Treatment, -6 Ingredients
Big Day Hairspray, -12 Ingredients
Rapid Blowout Argan Oil Blow Dry Spray, -3 Ingredients
Pink Addiction, -7 Ingredients
Love At First Lather Moisture Balancing Mousse Shampoo, -9 Ingredients
Conditional Love 30 Second Hair Moisturizer, -9 Ingredients
Hair Perfume No. 12, -4 Ingredients
Hair Perfume No. 9, -4 Ingredients
Violet Blow-in Balm for Blondes, -24 Ingredients

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