postpass Blog | Page 2 of 2 | 12 Benefits

What Do You Have In Your Hair?

October 1, 2012

Use 12 Benefits

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12 Benefits Photo Shoot

September 9, 2012

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Friday Night Bouncy Do

September 1, 2012

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Support Your Hairdresser!

August 22, 2012

Up and Coming LA Hairstylist

August 20, 2012

Check out Traci’s work:

New New and More New Overwhelms

March 8, 2012

Hairdressers, like physicians, rank very high on a woman’s list of people she needs on a regular basis. For good reason. The best hairdressers are always on the lookout for new solutions to hair challenges. Recommending new and interesting haircare products is a common solution. The problem with recommending product remedies is that there are too many. Both stylists and consumers are overwhelmed with a deluge of new entries.

We call the phenomenon Hyper-Innovation!

Beauty industry reality is that new product development is the life-blood of increasing sales. The most common question stylists ask their product representatives is: “what’s new?” It’s human nature to want the latest and greatest products (see the iconic computer brand Apple as the best example). Stylists fuel the fire with this oft asked question.

Today’s beauty manufacturer showcases more new products than ever before. New beauty products are launched seemingly every second. By the time this sentence is written, there will probably be a new product created and launched. For the largest beauty companies, new product releases can represent up to 15% of projected annual revenue. The challenge for hairstylists is to cut through the clutter to find real product gems with real client benefits. To find real innovation, salons need to consult with trusted vendor representatives and conduct adequate due diligence. Unless a new product is truly inspiring, stylists should screen out the noise. S/he simply can’t absorb the kind of marketing blitz and product saturation she is being exposed to on a daily basis from product manufacturers.

Hyper-innovation is creating a product arms race. Companies believe they have to accelerate new product launches because they fear being left behind by competitor’s. It has become apparent to anyone who pays attention that the only way for beauty companies to grow sales is to have new products in the pipeline. Existing products are never good enough because they don’t sell enough. Existing items don’t sell enough because companies are on to the next greatest thing before the first great thing gains traction. Stop the madness!

The industry is suffocated by “what’s new”. Where will it end? Ultimately, the consumer is the judge. Hyper-innovation is a practice that has created clutter, a confusing beauty environment that has led to declining consumer sales. The best way forward is to introduce creative ways to engage stylists: be informative, entertaining, and manage a well-timed, sensible innovation cycle.

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Beauty Blogs and Beauty Bloggers

December 30, 2011

Beauty bloggers usually are real women (girls too) living in the real world, with real beauty interests and real beauty habits. Sometimes their beauty blogs are sponsored by beauty companies employing “gorilla marketing” techniques to capture new users or gain trial for their products.

Beauty bloggers are just as likely to be shopping junkies looking to share a good bargain. Some like hair (we do too), others like nails, some go for makeup. Regardless of her beauty fascination, the beauty blogger seems to “dig up” an endless supply of interesting beauty items to talk about, er! blog about.

For the most popular blogger’s, her penchant for beauty has launched her career to heights beyond imagination. Her blog helps pay rent, affords traveling opportunities around the world, and provides the means to earn a living. But how does she keep it going? Build relationships with brands? Create unique content without “borrowing” from other beauty bloggers?

It takes skill and ingenuity to navigate the terrain, but in the end, it’s about creating a brand just like any other commercial product that she reviews. There must be RUIDO. RUIDO is an acronym (an abbreviation for a broader meaning) and means “noise” in Spanish: Relevant, Unique, Interesting, Different and Original. When she creates a blog that is RUIDO, she creates loyal readership while building a strong brand that attracts advertisers.

Below are the top 12 Blogs (the number 12 in honor of the 12 Benefits brand) in the beauty category as ranked by BlogRank:

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Blowout Bars

November 15, 2011

As many women are quickly learning, blowout bars pride themselves on expertly delivering just one basic, yet necessary service: you guessed it, blowouts!

Experts in hair drying services (no cuts, no color), blowout bars are enabling clients to experience chic and stylish blow dry styles at ultra competitive prices.  Even better, the price is the same no matter the length, texture or density of hair.  Some blowout bars offer additional hair services such as conditioning treatments, extensions, updos, and simple hairstyling demonstrations that include product application.

Moreover, many blowout bar salons are adopting the latest and greatest technology to make it easy for clients to pre-book their next appointment or check-out right at the styling station where services are performed.

More and more blowout bars in professional beauty are inquiring about 12 Benefits products. They support their unique service with laser focus and efficiency. Recommending 12 Benefits to clients for home use is the way to improve customer loyalty. It’s not surprising that blowout bars are choosing 12 Benefits products. 12 Benefits is simple and effective, it’s the only “all-in-one” brand that makes each blowout style perfect!

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The Ultimate Blowout

October 3, 2011

All women admire the look of a salon perfect blow out.  With the right tools and products, practice, and a few tips from your hairstylist, any woman can achieve a  perfect blowout at home.  No matter your hair type, learn these ten simple steps to create your best-in-class blow out.

  1. Shampoo and condition your hair using your favorite salon products.  Consider using products created for smoothing and straightening.  Use cool water to help to seal the cuticle.  Blot wet hair with a towel to eliminate excess moisture.
  2. On damp hair, apply 12 Benefits Instant Healthy Hair Treatment.  Work it through from scalp to ends (apply directly to hair or emulsify it in your hands).  Comb through to thoroughly distribute product.
  3. Apply 12 Benefits Rapid Blowout directly to hair or work through with hands until evenly distributed from scalp to ends.  Comb through.  Using Rapid Blowout argan oil spray protects hair from heat styling.
  4. Part your hair into 4 sections, first down the middle, then from ear to ear.  If necessary, clip sections to move hair out of your way.  If your hair is longer you may need to wrap the sections you aren’t working with into tiny buns.
  5. On the first section, point the blow dryer nozzle at the root, in tandem with your round brush, move the dryer in a downward motion along the length of the hair to the ends (move the dryer in a downward direction with the cuticle to seal and protect hair against the heat of the dryer).  The key is to keep mild tension on the hair while drying.  Doing so will keep hair straight and smooth.  If hair starts to fly away or curl, release it from the brush and try again.  It may take a bit of practice to get the right technique (ask your stylist for a demonstration the next time you visit your salon).
  6. Repeat this motion until the section is dry.  Adjust the dryer temperature to “cool”, finishing the section with cool air to set the hair.
  7. Repeat with each section.
  8. Once you have dried every section, you can use Rapid Blowout oil spray in tandem with a flat iron to smooth out any bends or kinks.
  9. If you prefer, use a curling iron to “bend” the ends of your hair.
  10. The result:  The perfect blowout style!

Extra Tip:
Mist Rapid Blowout lightly over the finished style to add a “burst” of shine to the completed style.

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Hair Shows: Worth It or Waste of Time?

September 11, 2011

Salon professionals get a first hand look at the very latest beauty innovations at industry-sponsored events such as Premiere Birmingham in Alabama on September 18-19, 2011.

The decision to attend “hair shows” is one that professional stylists have debated for many years. One question everyone asks during the decision making process is: “Do I want to spend my time and money at this particular large education show versus a smaller, private education event another time?”

In defense of attending hair shows, they afford stylists an opportunity to see new companies, new products, new hair techniques, and to learn about hot beauty trends (example: feather extensions 2010). Acquiring knowledge from hair shows helps improve the craft of hairdressing, which is good for the end consumer.

In defense of NOT attending hair shows, they often attract non-beauty related vendors, who “bring the bling,” such as fake jewelers and temporary tattoo companies. As it turns out, when these companies are sold exhibit space, inevitably attendees spend significant money on these impulse items, ultimately reducing their capital investment in their salon business. Because of factors such as this, many stylists and owners decide not to attend larger trade show events.

Despite these ongoing attendance concerns, 12 Benefits will exhibit at the Birmingham show and debut its product innovation, create awareness for the brand, and promote its southeast region distributor.

Visit us at booth #2217 to learn more about 12 Benefits products.

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