Learn more about Plant Sugar Shampoo / Love at First Lather Foam

Naturally sourced plant-based shampoo. Vegan and Sulfate Free. 

Gentle cleansing foam shampoo, 12 Benefits™ Love at First Lather. Ideal PH 4.5 - 5.5

Love at First Lather is a great choice for hair with color, highlights, chemically straightened, curly hair (eases frizz), or hair that suffers cuticle damage from frequent use of heat (blow dryer's, hot ironing).

Our signature ingredient blend includes coconut oils and sunflower extract to cleanse, soften, and brighten. With only nine powerful ingredients, Love at First Lather is a gentle cleanser and uncluttered formula. No harsh detergents are allowed. 

For your best shampoo experience, use a controlled scalp massage with your fingertips to activate our ultra-rich foam and immediately suspend perspiration and scalp oils within the bubbles*.  Hair is left undisturbed, the scalp does not become dry, and color radiance is preserved.

35% – 50% more concentrated to last longer. Free of sulfates, paraben, silicone. 

12 Benefits™  of Love At First Lather moisture balancing mousse shampoo

Bursts of foam to gently cleanse + Rich lather + Ideal moisture benefits + All natural formulation + Plant derived sugar cleanser + Sunflower extract to prolong color radiance + Sulfate free + Silicone free + Paraben free + Cuticles are protected from damage + Resists color fade + Hair longevity ingredients keep hair youthful.

* Our dense lather shampoo is critical to lift, suspend, rinse free and wash away perspiration and scalp oils.

Good to Know:

If your hair texture is fine and you usually need more oomph for your hair, rinse Love At First Lather just a little longer than usual with warm water to achieve major volume in your fine hair. Dual use as a body wash. 

Star ingredients:  Plant sugar (natural cleanser), Coconut oil (moisture), Sunflower extract (color radiance)  

Made for Discerning Women. Recommended by Professional Hairstylists.