“I love your hair!” is the vision we have for users of our prestige multi-benefit salon haircare products.

12 Benefits™ brand hair products are good-for-you, hand-mixed formulas that contain the fewest possible globally sourced ingredients to rejuvenate hair. Overcome everyday hair imperfections with 12 Benefits.

Our special formulas appeal to discerning hairstylists and consumers who demand the very best quality. Supple, lightweight, silky-smooth, youthful hair is achieved. 12 Benefits all-in-one products immediately transform hair and provide instant, visible results.

12 Benefits has no additives, sulfates, gluten, formaldehyde based preservatives, or petrochemicals. 12 Benefits is never tested on animals –ever!

We select our ingredients from around the world for the best in hair wellness: imported silk, New Zealand keratin, avocado oil from Italy, argan oil from Africa, and plant pectin from Denmark are examples; all blended with pure, steam-distilled water. Our specially selected ingredients provide maximum results.

So, invite us to your next blowout. Invite us to illuminate your haircolor. Invite us to perfect your individual style.

1 unique brand + 13 extraordinary products + 12 Benefits™ for every user…

12 Benefits™ Products
Instant Healthy Hair Treatment, -6 Ingredients
Super Supplement, -8 Ingredients
Big Day Hairspray, -12 Ingredients
Rapid Blowout Argan Oil Blow Dry Spray, -3 Ingredients
Ocean Hair, -7 Ingredients
Pink Addiction, -7 Ingredients
Love At First Lather Moisture Balancing Mousse Shampoo, -9 Ingredients
Conditional Love 30 Second Hair Moisturizer, -9 Ingredients
Hair Perfume No. 12, -4 Ingredients
Hair Perfume No. 9, -4 Ingredients
MAC Platinum Blow-in Balm for Blondes, -24 Ingredients