Carry Us

Carry Us

Welcome Direct-to-Professional

12 Benefits™ offers exclusive access to our online store for all eligible salon professionals. Register today to open a direct-to-professional stylist account. Earn cash back through our Anyplace Education rewards program.

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Distributors & Stockists of 12 Benefits™ Products:

Online, New York Soho Store

United States

Salon Centric
Alabama, Arizona, Arkansas, California, Colorado, Delaware, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, North Carolina, North Dakota, Oklahoma, Oregon, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming (limited product availability all states)

State Beauty Supply
Alabama, Arkansas, Colorado, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Missouri, Mississippi,
Montana, Nebraska, New Mexico, Oklahoma, Tennessee, Wyoming (limited product availability all states)

RDA ProMart
New Mexico, Texas (limited product availability all states)

The Style Garage
Online business-to-business purchases for Salon Professionals only

A&A Beauty Supply
Upstate New York

Register your salon
Salon registration is helpful in order to match inquiring consumers with 12 Benefits™ salons in their area