About Our Salon Hair Products Brand

12 Benefits™ mission is to help cosmetologists enhance their hairdressing craft. 

Our 12 Benefits™ salon products are multi-functional formulas that contain the fewest most effective ingredients sourced around the world.

Our all-in-one haircare immediately transform hair and provide instant, visible results. Achieve supple, lightweight, silky-smooth texture using 12 Benefits™. Our performance for hair appeals to discerning hairstylists and consumers who demand the very best quality.

We use only pharmaceutical quality ingredients that contain no additives, sulfates, gluten, formaldehyde based preservatives, or petrochemicals. And, 12 Benefits is never tested on animals.

We source all ingredients for the best in hair wellness: Imported Silk, New Zealand Keratin, Avocado Oil from Italy, Argan Oil from Africa, Moisturizers from Japan and Plant Pectin from Denmark are examples; all blended with triple processed purified steam-distilled water.

Our minimalist ingredient approach enables us to provide clean, superior performing products. Uncluttered formulas are designed by cosmetic chemists who ensure each product is suited for diverse hair textures and conditions. We focus on the extreme quality standards professionals demand. 

Our pink packaging is award winning and we are still independent and privately owned; 12 Benefits™ leadership has decades of beauty care experience and a strong desire to delight our customers.

And, we love what we do!

Try us during your next blowout. Invite us to illuminate your haircolor. Allow us to help perfect your individual style.

1 unique brand + 15 extraordinary products + 12 Benefits™ for every user…

The 12 Benefits™ registered trademark belongs to 12 Benefits Group, Tampa, FL

12 Benefits™ Photoshoot – Behind the Scenes

12 Benefits™ specially selected ingredients:  We select the minimum number of purposeful ingredients for a clean uncluttered product with outstanding performance. Our manufacturing method offers exacting precision. All ingredients are listed on every bottle structure and are verified perfectly safe for hair, skin and scalp. 12 Benefits™ does not contain sulfates, salts, gluten or parabens. Occasionally, we select non plant-derived ingredients to ensure product stability and performance. You can recycle our bottles and we produce every 12 Benefits™ product by hand with the highest quality production procedures. Product testing, quality control, and our internal processes meet strict personal care standards.

Alcohol Denatured – grain derived to reduce viscosity and hold ingredients together.
Aminomethyl Propanol – alkanolimine used in hairspray to keep pH low.
Argania Spinosa (argan) Oil – ultra nourishing oil from Africa for hair-conditioning.
Benzophenone 4 – sunscreen ingredient used to protect hair from UV rays.
Bis-PEG/PPG-14/14 Dimethicone – polymer used to create smooth shine in hairspray.
Cetearyl Alcohol – coconut fatty alcohol thickens and emulsifies.
Cyclopentylsiloxane – ingredient made of common elements (hydrogen, oxygen, carbon) used to facilitate smooth texture.
Decyl Glucoside – ultra gentle, plant sugar derived cleansing ingredient.
Dimethicone – man-made conditioning molecule that enhances hair appearance and feel.
Disodium Cocoamphoacetate – coconut oil derived. Enhances hair appearance, body, suppleness and sheen. Improves damaged texture.
Disodium Laureth Sulfosuccinate – coconut oil derived cleansing and foaming ingredient.
Fragrance – essential oils delicately provide an aromatherapeutic experience.
Glycerin – vegetable-derived humectant attracts moisture and softens hair.
Guar Hydroxypropyltrimonium Chloride – guar bean plant polysaccharide for anti-static and hair conditioning.
Helianthus Annuus Seed Extract – natural sunflower plant to brighten and moisturize hair.
Hydrolyzed Keratin – from New Zealand wool for moisturizing, smoothing, strengthening.
Hydolyzed Pea – superfood vegetable used for repairing hair.
Hydrolyzed Silk – the stuff of luxurious clothing, used for its lightweight strengthening properties.
Hydroxypropyl Methyl Cellulose – plant polymer used to bond moisture to hair.
Iodopropynyl Butylcarbamate – internationally recognized preservative to prevent/retard bacterial growth.
Magnesium Sulfate – mineral salt to help water mix with scalp oils / dirt for easy rinsing.
Methylisothiazolinone – used to protect products from contamination by potentially pathogenic microbes (fungi and bacteria). Non-formaldehyde preservative limited to 0.0015% concentration. 
Noniberry Extract – plant extract antioxidant from noniberry fruit.
Panthenol – derived from vitamin B5, pantothenic acid, used for its volumizing ability. Panthenol has an excellent environmental profile and is biodegradable.
Pectin – fruit derived from Denmark used to create luxurious texture.
Persea Gratissima (avocado) Oil – obtained from avocado fruit, excellent source for hair conditioning.
Phenoxyethanol – used to preserve products from being contaminated. It has antifungal properties. Non-formaldehyde preservative ensures shelf life durability. Optimal concentration below 1% to ensure our products are safe and well protected against microbes with no user risk.
Phenyltrimethicone – shine enhancer derived from silica, a component of quartz and opal.
Polyquaternium 7 – clear and colorless liquid used to control static electricity.
Polysorbate 20 – emulsifier that makes oil compatible with water, ensures stability.
Polysorbate 80 – hydrophilic non-ionic ingredient used to create a soft touch feel.
Potassium Sorbate – safe and effective food grade preservative at less than 1%.
Propylene Glycol – food grade humectant that attracts water.
Quaternium 39 – cutting edge fatty acid from Japan for color retention and moisture.
Silica – plant derived trace mineral important for hair health.
Thyme Extract – derived from the herb Thymus Vulgaris used as a preservative.
VA/Crotonates/Vinyl Neodecanoate Copolymer – man-made polymer used in hairspray to hold the hair’s shape.
Water – deionized and steam-distilled to remove minerals. Ultra pure.