12 Benefits™ mission is to help cosmetologists enhance their hairdressing craft.
Our salon products are multiple use formulas that contain the fewest, most effective ingredients.
Pharmaceutical quality free from additives, sulfates, gluten, formaldehyde-based preservatives, or petrochemicals. 12 Benefits is never tested on animals.
Our approach creates uncluttered, superior performing products. Our formulas are suited for diverse hair textures and conditions. Ingredients for hair wellness: Imported Silk, New Zealand Keratin, Italian Avocado Oil, African Argan Oil, Moisturizers from Japan, Danish Plant Pectin are examples; all blended with ultra-pure water.
12 Benefits™ immediately transforms hair, provides instant, visible results. Achieve supple, silky-smooth cuticles with 12 Benefits™. Appeals to discerning hairstylists and consumers who demand high quality.
Award winning pink packaging. Privately owned. The 12 Benefits™ leadership team has decades of beauty care experience and a strong desire to delight our customers.
And, we love what we do!
Try us during your next blowout. Illuminate your haircolor and brighten your highlights. Perfect your individual style.
12 Benefits™ specially selected ingredients: Purposeful. Performance. Exacting.
PROFILE
Alcohol Denatured – grain derived to reduce viscosity hold ingredients together.
Argania Spinosa (argan) Oil – ultra nourishing oil from Africa, hair-conditioning.
Benzophenone 4 – sunscreen ingredient used to protect hair from UV rays.
Cetearyl Alcohol – coconut fatty alcohol thickens emulsifies.
Decyl Glucoside – ultra gentle, plant sugar derived cleansing ingredient.
Disodium Cocoamphoacetate – coconut oil derived. Enhances hair appearance, body, suppleness sheen. Improves damage.
Disodium Laureth Sulfosuccinate – coconut oil derived cleansing, foaming.
Fragrance – essential oils delicately provide an aromatherapeutic experience.
Glycerin – vegetable-derived humectant attracts moisture and softens hair.
Guar Hydroxypropyltrimonium Chloride – guar bean plant polysaccharide anti-static, hair conditioning.
Helianthus Annuus Seed Extract – natural sunflower plant brighten and moisturize hair.
Hydrolyzed Keratin – New Zealand wool moisturizing, smoothing, strengthening.
Hydolyzed Pea – superfood vegetable used for repairing hair.
Hydrolyzed Silk – the stuff of luxurious clothing, used for its lightweight strengthening properties.
Hydroxypropyl Methyl Cellulose – plant polymer used to bond moisture to hair.
Magnesium Sulfate – mineral salt helps water mix with scalp oils for easy rinsing.
Methylisothiazolinone – protect products from contamination pathogenic microbes (fungi, bacteria). Non-formaldehyde preservative limited to 0.0015% concentration.
Noniberry Extract – plant extract antioxidant from noniberry fruit.
Panthenol – derived from vitamin B5, pantothenic acid, volume. Excellent environmental profile biodegradable.
Pectin – fruit derived from Denmark used to create luxurious texture.
Persea Gratissima (avocado) Oil – avocado fruit, excellent hair conditioning.
Phenoxyethanol – preserve from contamination. Antifungal. Non-formaldehyde, ensures shelf life. Optimal concentration below 1%.
Phenyltrimethicone – shine enhancer derived from silica, quartz opal.
Potassium Sorbate – safe effective food grade preservative < 1%.
Propylene Glycol – food grade humectant attracts water.
Quaternium 39 – cutting edge fatty acid, Japan, color retention moisture.
Silica – plant derived mineral hair health.
Thyme Extract – herb Thymus Vulgaris, preservative.
Water – Ultra pure. Deionized steam-distilled to remove minerals.
