“I love your hair”

12 Benefits™ salon haircare are multi-functional products that contain the fewest possible ingredients from around the world. Our vision is to rejuvenate compromised hair.

12 Benefits all-in-one salon products immediately transform hair and provide instant, visible results. Achieve supple, lightweight, silky-smooth texture. Our formulas appeal to discerning hairstylists and consumers who demand the very best quality.

12 Benefits has no additives, sulfates, gluten, formaldehyde based preservatives or petrochemicals. And, 12 Benefits is never tested on animals.

Our specially selected ingredients provide maximum results. We source our ingredients for the best in hair wellness:  Imported Silk, New Zealand Keratin, Avocado Oil from Italy, Argan Oil from Africa, Moisturizers from Japan and Plant Pectin from Denmark are examples; all blended with pure steam-distilled water.

Try us during your next blowout. Invite us to illuminate your haircolor. Allow us to help perfect your individual style.

1 unique brand + 15 extraordinary products + 12 Benefits™ for every user…

12 Benefits™ Products
Instant Healthy Hair Treatment, -6 Ingredients
Super Supplement, -8 Ingredients
Big Day Hairspray, -12 Ingredients
Rapid Blowout Argan Oil Blow Dry Spray, -3 Ingredients
Ocean Hair, -7 Ingredients
Pink Addiction, -7 Ingredients
Love At First Lather Moisture Balancing Mousse Shampoo, -9 Ingredients
Conditional Love 30 Second Hair Moisturizer, -9 Ingredients
Hair Perfume No. 12, -4 Ingredients
Hair Perfume No. 9, -4 Ingredients